Eden Cooperman
Digital Marketing and Social Media Analytics
I specialize in storytelling, by synthesizing knowledge of digital marketing and visual aesthetics. My expertise in social media, analytics, and digital design optimizes impact in social media and marketing campaigns. I utilize a creative, strategic approach to achieve and sustain engagement for products, services, and events.
About me
As a digital content strategist and creator, I specialize in media analytics and branding. I’m passionate about creative storytelling and leveraging data-driven insights to craft compelling narratives. With experience in content creation, branding, and social media strategy, I focus on building strong online communities to drive brand visibility, engagement, and connection. My expertise includes developing impactful marketing campaigns, curating visually engaging content, and optimizing digital platforms to foster meaningful audience interactions.
Education
Elon University | Media Analytics, B.A., Minor in Sex & Gender Studies
(Expected Graduation: May)
At Elon University, I have developed a strong foundation in media analytics, digital content strategy, and brand communication. My coursework and hands-on experiences in television production, radio broadcasting, and student film projects have enhanced my skills in media storytelling, audience engagement, and data-driven content creation.
Radio DJ | WSOE 89.3
March 2023-Present
Interviewed special guests & engaged with callers by answering questions & taking song requests on-air, demonstrating strong communication & client engagement skills.
Professionally represented the station at community events, fundraisers, & promotional activities, fostered positive relationships with listeners & sponsors.
Collaborated with fellow hosts, producers, & station staff to coordinate programming, promotions, & special on-air segments.
Maintained knowledge of current music trends & emerging artists to keep content fresh & engaging for the audience.
Director of Costume & Design | Right Now, It’s Like This
November 2022-February 2022
Spearheaded the creative vision & execution of hair, makeup, set design, & costumes for a student-produced short film, ensuring a visually compelling & immersive storytelling experience.
Worked closely with the director & production team to align the film’s aesthetic with its narrative, contributing to a cohesive visual language that enhanced character development & scene composition.
Researched, sourced, & curated materials for costumes, props, & set pieces, balancing creative ambition with budgetary & logistical constraints.
Maintained continuity across multiple shooting days by carefully tracking hair, makeup, & costume details, ensuring seamless visual storytelling.
Clubs:
Student Union Board, Member | September 2021 - May 2023
Hillel, Member | September 2021-Present
AEPhi, Founding Member | January 2025-Present
Academic Involvement
At Elon University, I’ve built a strong foundation in media analytics, digital content strategy, and brand communication. Through coursework and hands-on experiences in television production, radio broadcasting, and student film projects, I’ve honed my skills in media storytelling, audience engagement, and data-driven content creation.
Floor Manager & PA | Elon Elite
February 2022-May 2022
Acted as the central liaison between on-camera talent, production teams, & the director, ensuring communication & seamless execution of the show
Oversaw on-set operations, managed production schedules, & coordinated logistics to facilitate smooth transitions between live & pre-recorded segments.
Provided direct support to talent, offering guidance, essential resources, & real-time feedback to maintain a professional & efficient working environment.
Proactively identified & resolved on-the-spot production challenges, implementing quick solutions to maintain high-quality standards & uphold the integrity of the final product.
Director of Hair & Makeup | Behind Closed Doors
January 2025-February 2025
Led the creative direction & execution of hair & makeup designs to enhance character development and support the film’s visual storytelling.
Collaborated closely with the director & costume department to ensure hair & makeup aligned with the film’s tone, setting, & character arcs.
Designed and implemented a range of looks, from natural to special effects makeup, ensuring consistency & continuity across shooting days.
Researched & sourced appropriate products, tools, & materials to achieve high-quality, camera-ready results while staying within budget.
Co-Producer | ETalk
September 2021-May 2023
Collaborated with producers, on-air talent, & creative teams to conceptualize & develop engaging program content, & brainstorm new segments.
Strategized & planned video shoots both in-studio & on location, overseeing all stages of production from pre-production to final delivery while ensuring alignment with creative & technical goals.
Led production meetings with staff & key stakeholders to assess any progress or challenges, & align on objectives, ensuring execution of productions.
Work Experience & Projects
Social Media Marketing Consultant
The Rosemary At Elon | Elon, NC
November 2024-Present
• Developed & implemented social media strategies driving brand awareness, engagement, & customer loyalty across platforms (Facebook, TikTok, Instagram)
• Created visually appealing & engaging content (photography, videos, graphics, all tailored to platform-specific audiences)
• Managed day-to-day social media activities (content scheduling, community engagement, responding to comments, & maintaining a consistent brand voice)
• Tracked & analyzed social media metrics to assess campaign effectiveness & generate performance reports for continuous improvements.
• Researched & leveraged current social media trends & algorithms for improved engagement.
“Eden launched our new restaurant, The Rosemary at Elon, into the social media arena with smart strategy, outstanding maintenance, and forward-thinking. Always on top of our communications, monitoring and analyzing our results, she is a quick and creative thinker who is solution-driven. I find Eden to be a confident leader in planning and execution. She is an effective communicator and easy to work with. Eden's a quick study and has an excellent understanding of our brand and marketplace and I trust her guidance.”
- Carrie Newman | Owner, The Rosemary at Elon
Music Publicity & Social Media Marketing Intern
The WSB Group | LA, CA
October 2023-December 2023
Developed & implemented social media strategies driving brand awareness, engagement, & customer loyalty across platforms (Facebook, Instagram, TikTok, YouTube)
• Created visually appealing & engaging content (photography, videos, graphics)
• Managed day-to-day social media activities, (content scheduling, community engagement, responding to customer inquiries & maintaining a consistent brand voice)
• Wrote, edited, & distributed press documents to promote clients’ upcoming projects.
• Stayed current on trending topics & algorithm changes to optimize content strategy & audience engagement.
• Tracked & analyzed social media metrics to assess campaign effectiveness, generate performance reports, & provide actionable insights for continuous improvements
“Eden was a fantastic addition to our team during her internship at WSB Music Group. She handled various tasks, from content creation and brand outreach to social media management, marketing, and branding. She took care of video editing, post scheduling, and keeping our content strategy on track while maintaining high professionalism and creativity. What stood out most about Eden was her ability to juggle multiple projects without missing a beat. She’s proactive, detail-oriented, and has a great sense of how to connect with audiences through digital content. Whether it was refining our brand messaging or making sure our social media presence stayed consistent and engaging, she delivered quality work every time. Beyond her skills, Eden was simply great to work with—reliable, communicative, and always willing to go the extra mile. Any company looking for someone talented in marketing, branding, and content creation would be lucky to have her.”
- Frank Wright | CEO, The WSB Group
Skills & Expertise
Certifications:
Google | Google Analytics Certification
Skills: Data Collection · Audience & Trend Analysis · Acquisition Channels · Behavior Analysis · Conversion Tracking · Google Analytics 4 (GA4) · Bounce Rates · Demographics · Consumer Research · Trend Research
Brandwatch | Consumer Research Foundations
Skills: Qualtrics · Predictive Analytics · Data Collection · Market Analysis · Competitor Analysis · Identifying Trends · Consumer Insight · Consumer Behavior · Demographic Analysis · Project Management · Identifying consumer demographics · Digital Strategy · Consumer Research · Media Marketing
Semrush | Digital Marketing & SEO Training
Skills: Competitor Analysis · Customer Engagement · Performance Metrics · Search Engine Optimization (SEO) · Dashboard Metrics · ROI Optimization · Social Media ROI · Fast-Moving Consumer Goods · Qualitative Research · Future Trends · Trend Analysis
Proficient In:
HTML/CSS
R
Python
Canva
Squarespace
Adobe Creative Suite (Photoshop, Premier, Illustrator, InDesign)
Facebook, Instagram, & YouTube Insights
Microsoft Excel, Word, Teams, Powerpoint, OneDrive, Outlook, & Office
Google (Sheets, Mail, Drive, Docs, Forms, Analytics, Ads, & Slides)
Portrait, Commercial, & Action Photogtaphy & Videography